Vision and Mission
Thai Airways International Public Company Limited (THAI) is a public company registered in The Securities Exchange of Thailand since 1991 with the Ministry of Finance as a dominant shareholder of 47.86 percent.
THAI operates the airlines business as a full service carrier, which provides the transportation for passengers, goods, parcels and postal through our domestic and international routes, including a warehousing service, ground handling service, ground equipment services, in-flight catering and aircraft maintenance services.
THAI and its alliance have a network of routes covering 30 countries around the world. Throughout the period of more than 60 years in the airline business, THAI aims to focus on safety and quality of service with THAI touches for passenger comfort throughout the journey which have made THAI become one of the best airlines in the world guaranteed by the various awards of recognition.
As the national airline, we announce our vision to set our goal to the public and use it as the guideline for all units to achieve the same goal “A high quality full service carrier with strong Thai brand connecting Thailand to the world and generating consistently healthy profit margin”.
THAI aims to offer world-class services and ensure brand value creation in order to create strong and sustainable growth and to enable the Company to compete successfully in the ever changing business environment. We announce our mission to show our determination and ask all confederates to perform as stated hereunder:
Being the first choice carrier for passengers.
For being the first choice carrier for passengers, THAI focuses on customers’ satisfaction by tailored-made products designed for passengers’ choices to deliver the best customer experience.
Optimize the Online Commerce
Increase the e-Commerce ability by streamlining the Commerce to optimize the return, in terms of income and profit and increase revenue from other related businesses.
Increasing the ability to do cost competitiveness over the other airlines in the region.
Highly Efficient Organization
High standard operations, and safety, Being a hub for connecting to the airline network of alliances to various cities in Thailand and around the world.
Agility for Growth
THAI has reorganized its structure as per Rehabilitation Plan. This allows THAI to become more flexible in running business to make it competitive in the region.
Integrity for Trust
THAI will govern its business with trustworthiness to ensure stakeholders confidence and credibility.
Mastery for Professionalism
THAI is proud to have professional personnels and produce airline workers supplying to airlines business.